Impact of Artificial Intelligence on Digital Marketing

Keywords: Artificial Intelligence (AI), Machine learning (ML), Digital Marketing (DM) Research question: How does AI affect digital marketing and help marketers to improve their performance? Purpose: The aim of this study is determine the Impact in by analyzing determining how utilize performance. Method: This a quantitative conducted survey questions analyzed using chart. Conclusion: has potential revolutionize automating various processes enabling better understand meet customer needs. As strive enhance strategies engage with customers effectively, they recognize value achieving goals.